Confessions of a Product Manager
I work in product management & marketing but I really have no special Tech talents.
I don’t write code.
I don’t design graphics for ads.
My video editing skills are amateur at best.
My true superpower at work is identifying and solving problems to build products that users love.
Actually I don’t even solve the problems problems myself either.
I convert the problem into “geek speak” for my IT audience or “plain talk” for business folks.
I work with IT and Marketing teams to execute on it and deliver the results back to the customer or clients and investors to win their trust that I am the voice of their customers.
I’m just the middle man and the interpreter of needs.
Is this even a real profession? But it works.
I just want people to get what they need.
It is really that simple.
So helping brands understand those needs and develop product that deliver is what I do.
I guess the secret is out now.
We product managers and digital marketers are really just bridging the gap of the customer journey. And personally I enjoy it quite a bit.
So let’s stop thinking about sales numbers for a sec and focus on creating the best tools a customer needs. The kind of tool that makes them a fan for life.
That is the work I want to be involved in. Period.